Coleman Institute is a high-calibre university with a reputation for high quality research and teaching in subjects including, science, technology, ecology and environmentalism.
They required a logo and branding identity which needed to include a strapline which all had to reflect the Coleman Institute's area of expertise.
A new logotype was created for Coleman Institute which included a black dot on the second 'i' in Institute, this gives it a unique appearance and the 'i' is also used on marketing material to represent individuals and ideas associated with the university. The strapline 'Intelligent by nature' and a bold colour scheme were also developed to support this.
The strapline and confident bold appearance underlines everything the university stands for and these elements alongside the new nature inspired patterns can be used creatively across 2D and 3D design media.