Glow Solar is an independent solar installation company that offers solar panel installs throughout the UK.
The owner wanted an eye catching identity that would stand out and could work across stationery, vehicle graphics and online as well as looking good on clothing.
My research led me to realise that a lot of other companies in this field tended to look quite similar, with white, green and orange being very common colour schemes. The owner realised that Glow Solar needed to be completely different to stand out. A dark blue Pantone was eventually chosen as a contrast to the yellow, which was used for the logo along with a lightning (power) device. The lightning device was also used on its own throughout to give Glow Solar a unique identity. White is also used sparingly on the branding to give it a fresh and modern look.